What is QR Code
QR stands for "Quick Response." QR codes are capable of storing lots of data in encoded format. When a QR code is scanned using QR code scanner device, it allow the user to quickly access information stored in it. Initially, it was used in automobile industry to keep track on vehicles during manufacturing but now used in much broader context. QR codes can be used to open a webpage, to compose email or sms, to share contact or location, to access wireless network, or to open product description. Qr Code has become one of the most popular type of two-dimensional codes.
Dynamic vs Static QR Codes
There are primarily two types of QR Codes, static and dynamic. In simple terms, a dynamic QR code can be edited and shared easily while Static QR codes, on the other hand, cannot be changed. Lets say, you are a merchant who wans to put manufacturing and expiry dates on each product catelog and put QR Code on product to access product catelog. With dynamic QR Codes, the codes once printed can be used for products manufactured with different manufacturing and expiry dates. Every change in displayed information can be easily managed with dynamic QR Codes. Contrary to static QR Codes which displays infomation directly on scanning, dynamic QR Codes, redirect visitors to the page with the details when scanned.
Which one to choose - static QR code or dynamic QR code?
Both static & dynamic QR Codes have their advantages. Information in Dynamic QR codes can be edited but to display this information use will be redirected to a webpage, so there must a webpage setup is mandatory. Static QR codes display information directly without redirecting to webpage but static QR codes cannnot be tracked for usage. Dynamic QR codes can be present information which required user interactions, for example apply coupon, book event etc. On the other hand static QR codes can only display very limited information without user interaction, for example send VCARD, or email etc
Can local businesses benefit from QR codes?
In the times where we trying to avoid physical contacts, QR codes serves a purpose. A local shop owner can accept money directly into your bank account using QR codes. A restaurant owner can create online menu (for the restaurant), so your customers can view what they’re looking for from the comfort of their phones. QR codes have a variety of new applications, and in times of financial crises they have played a significant role. QR codes can be used to get customers to download apps, initiate customer service, access WiFi networks without a password, and purchase products and the list is endless. QR codes can also act as effective lead magnets by getting consumers to sign up for loyalty plans or subscribing to the newsletter or getting valuable feedback. QR Code menus are the perfect alternative. Disposable menus are not cost-effective, harsh on the environment, and time-consuming.